The Marketing
Expense Problem
OUTSIDE OF BRAND AWARENESS, IF A DIGITAL MARKETING
CAMPAIGN IS NOT DRIVING SALES, WHERE'S THE VALUE?
The Challenge
The customer journey is no longer as simple as seeing one ad, clicking it, and making a purchase. Research shows it takes an average of 6-8 touches to get a meeting or other conversion with a new prospect. That means brands need to consider the entire path to purchase and understand how marketing and non-marketing touchpoints influence the buyer’s decision. In today’s fragmented media world, this is often the difference between marketing as an expense and marketing that delivers ROI.
Our Solution
Dymic’s Growth Blueprint creates an omnichannel view of marketing performance with the end goal of maximizing revenue and profitability. The framework evaluates the impact of each touchpoint across the path to purchase (known as multi-touch attribution), facilitates smarter data collection, and highlights opportunities to improve marketing ROI by aligning digital strategy with today’s customer’s journey.
40% of marketers say proving the ROI of their marketing
activities is their top marketing challenge.
The Marketing Expense Problem
OUTSIDE OF BRAND AWARENESS,
IF A MARKETING CAMPAIGN IS NOT DRIVING SALES, WHERE'S THE VALUE?
The Challenge
The customer journey is no longer as simple as seeing one ad, clicking it, and making a purchase. Research shows it takes an average of 6-8 touches to get a meeting or other conversion with a new prospect. That means brands need to consider the entire path to purchase and understand how marketing and non-marketing touchpoints influence the buyer’s decision. In today’s fragmented media world, this is often the difference between marketing as an expense and marketing that delivers ROI.
Our Solution
Dymic’s Growth Blueprint creates an omnichannel view of marketing performance with the end goal of maximizing revenue and profitability. The framework evaluates the impact of each touchpoint across the path to purchase (known as multi-touch attribution), facilitates smarter data collection, and highlights opportunities to improve marketing ROI by aligning digital strategy with today’s customer’s journey.
40% of marketers say proving the ROI
of their marketing activities is their
top marketing challenge.
STRATEGY & INSIGHT
Winning in the Era of
Total Competition
Nearly every business has dipped its toes in the digital marketing waters. Many have built a website and invested in SEO, PPC, and paid advertising. Although these tactics can be an important part of a marketing plan, they’re not the starting point, and certainly not the most important piece. The best tactics in the world can’t provide the results businesses want—unless they’re informed by data-driven insights and fused together by a detailed, well-defined strategy.
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Winning in the Era of Total Competition
STRATEGY & INSIGHTS
Watch Video
Nearly every business has dipped its toes in the digital marketing waters. Many have built a website and invested in SEO, PPC, and paid advertising. Although these tactics can be an important part of a marketing plan, they’re not the starting point, and certainly not the most important piece. The best tactics in the world can’t provide the results businesses want—unless they’re informed by data-driven insights and fused together by a detailed, well-defined strategy.
BENCHMARK PERFORMANCE
Answering Today's Critical Questions
With most organizations now several years into their digital marketing journeys, many are looking to measure progress, gauge maturity, and benchmark performance against peers in their industry. But they don’t have the time or the expertise to properly assess their digital strategies and marketing performance. Fortunately, Dymic’s Growth Blueprint does all the heavy lifting. Now business leaders can get a strategic optimization perspective with the answers they need to grow their businesses.
Digital Strategy
- Are we using the right marketing channels in the right ways?
- Are we using the right mix of paid and organic strategies?
- How do our digital activities compare with our competitors?
- Are we leveraging the lead generation power of inbound marketing?
Marketing Performance
- Is our content optimized for search engines AND for our buyer's journey?
- Is our website helping or hurting our brand and digital performance?
- Are we measuring the right digital marketing metrics and KPI's?
- What are the biggest opportunities for improving our marketing ROI?
BENCHMARK PERFORMANCE
Answering Today's Critical Questions
With most organizations now several years into their digital marketing journeys, many are looking to measure progress, gauge maturity, and benchmark performance against peers in their industry. But they don’t have the time or the expertise to properly assess their digital strategies and marketing performance.
Fortunately, Dymic’s Growth Blueprint does all the heavy lifting. Now business leaders can get a strategic optimization perspective with the answers they need to grow their businesses.
Digital Strategy
- Are we using the right marketing channels in the right ways?
- Are we using the right mix of paid and organic strategies?
- How do our digital activities compare with our competitors?
- Are we leveraging the lead generation power of inbound marketing?
Marketing Performance
- Is our content optimized for search engines AND for our buyer's journey?
- Is our website helping or hurting our brand and digital performance?
- Are we measuring the right digital marketing metrics and KPI's?
- What are the biggest opportunities for improving our marketing ROI?
Expert Analysis & Data-Driven Insights
Dymic's Growth Blueprint Provides Value for Brands Pursuing:
Digital Strategy
An Integrated
Marketing Model
For B2B or B2C, an integrated, customer-centric, multi-channel model is critical to success.
Targeted Marketing
More Qualified Leads
In The Pipeline
Customer Journey Maps and Buyer Personas are essential to capturing, nurturing, and converting leads.
UX/UI Design
Higher Conversion
Rates & ROI
Conversion rate optimization (CRO) and UX play a significant role in maximizing ROI.
Analytics & Insights
The Power of
Customer Data
Of the 4 major pillars in a modern marketing strategy, data is the one thing you can’t do without.
Expert Analysis
& Data-Driven Insights
Dymic's Growth Blueprint Provides Value for Brands Pursuing:
Digital Strategy
An Integrated
Marketing Model
For B2B or B2C, an integrated, customer-centric, multi-channel model is critical to success.
Targeted Marketing
More Qualified Leads
In The Pipeline
Customer Journey Maps and Buyer Personas are essential to capturing, nurturing, and converting leads.
UX/UI Design
Higher Conversion
Rates & ROI
Conversion rate optimization (CRO) and UX play a significant role in maximizing ROI.
Analytics & Insights
The Power of
Customer Data
Of the 4 major pillars in a modern marketing strategy, data is the one thing you can’t do without.
BUSINESS GROWTH
The Essential Elements
Dymic’s Growth Blueprint begins with an overview of an organization’s marketing efforts and business goals. The assessment evaluates strengths and weaknesses, uncovers gaps in the customer journey, and provides actionable insights to strengthen a brand’s digital strategy. The report measures performance across ten essential digital marketing elements:
BUSINESS GROWTH
The Essential Elements
Dymic’s Growth Blueprint begins with an overview of an organization’s marketing efforts and business goals. The assessment evaluates strengths and weaknesses, uncovers gaps in the customer journey, and provides actionable insights to strengthen a brand’s digital strategy. The report measures performance across ten essential digital marketing elements:
Multi-Touch Attribution:
Why It Matters
MARKETING INVESTMENT DECISIONS CAN BE TRICKY WITHOUT INSIGHT INTO THE CUSTOMER'S JOURNEY
The Challenge
Multi-touch attribution is a measurement technique that assigns fractional credit to each touchpoint on the buyer’s journey so marketers can see the level of influence each channel or tactic has on conversion. It is more sophisticated than traditional, rules-based attribution approaches, such as first and last touch, which assigns all the conversion credit to the first or last touchpoint. Rules-based attribution fails to measure the contribution of every touchpoint and causes marketers to make decisions based on skewed data.
Our Solution
The Dymic Growth Blueprint carves a path for multi-touch attribution by helping brands gather the data required to build their attribution story. When brands are equipped with these insights, they can more accurately assess past performance and use the data to inform more effective planning and optimization decisions for present and future campaigns.
Only 50% of companies are currently
using attribution reporting.
Multi-Touch Attribution:
Why It Matters
MARKETING INVESTMENT DECISIONS CAN BE TRICKY WITHOUT INSIGHT INTO THE CUSTOMER'S JOURNEY
The Challenge
Multi-touch attribution is a measurement technique that assigns fractional credit to each touchpoint on the buyer’s journey so marketers can see the level of influence each channel or tactic has on conversion. It is more sophisticated than traditional, rules-based attribution approaches, such as first and last touch, which assigns all the conversion credit to the first or last touchpoint. Rules-based attribution fails to measure the contribution of every touchpoint and causes marketers to make decisions based on skewed data.
Our Solution
The Dymic Growth Blueprint carves a path for multi-touch attribution by helping brands gather the data required to build their attribution story. When brands are equipped with these insights, they can more accurately assess past performance and use the data to inform more effective planning and optimization decisions for present and future campaigns.
Only 50% of companies are currently
using attribution reporting.
Reduce Guesswork & Uncertainty
Maximize Growth Potential
Dymic will custom-tailor your Growth Blueprint and deliver a comprehensive digital assessment to reduce the guesswork and uncertainty from digital strategy, and maximize your organization’s budget and resources. This report will help you see your brand through the eyes of current and potential customers, assess your ideal customer’s purchase journey, and reveal opportunities for business growth.
Maximize
Growth Potential
Reduce Guesswork
& Uncertainty
Dymic will custom-tailor your Growth Blueprint and deliver a comprehensive digital assessment to reduce the guesswork and uncertainty from digital strategy, and maximize your organization’s budget and resources. This report will help you see your brand through the eyes of current and potential customers, assess your ideal customer’s purchase journey, and reveal opportunities for business growth.