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Highlights

Strategy Checklist Hero FREE MARKETING RESOURCE

B2B Content Marketing
Strategy Checklist: A
Step-by-Step Guide
Earn more traffic, drive more conversions, improve search rankings, and build a formidable content library to actively engage your audience. Download the Guide Now   vertical_align_bottom

Strategy Checklist Hero B2B Content
Marketing Strategy Guide & Checklist
Earn more traffic, drive more conversions, improve search rankings, and build a formidable content library to actively engage your audience. Download the Guide Now   vertical_align_bottom

Get Strategic to Maximize Return on Content

What is a B2B content marketing strategy and why is it important? Simply put, a content strategy uses content to achieve business goals. For example, your business goal might be to drive more revenue — to achieve this goal, you would create and execute a content marketing strategy with a focus on SEO to increase brand visibility and drive more traffic to your products or services.

Business leaders might assume a B2B content marketing strategy is ‘nice-to-have’, but not necessary. However, producing high-quality content for every stage in the buyers journey is vital to building trust with your audience, nurturing them through buying decisions, and ultimately, accelerating business growth.

What's Inside?

A step-by-step strategy guide with templates and checklists, including:

  • Goals, target audiences, buying stages and trigger events
  • Developing your content strategy ‘Sphere of Expertise’
  • SEO Keywords, key-phrases and editorial calendars
  • Promotion, content atomization and lead nurturing
  • Style and tone of voice, performance measurement, and learning
  • Content themes, topics, and strategy statement

Get Strategic to Maximize Return on Content

What is a B2B content marketing strategy and why is it important? Simply put, a content strategy uses content to achieve business goals. For example, your business goal might be to drive more revenue — to achieve this goal, you would create and execute a content marketing strategy with a focus on SEO to increase brand visibility and drive more traffic to your products or services.

Business leaders might assume a B2B content marketing strategy is ‘nice-to-have’, but not necessary. However, producing high-quality content for every stage in the buyers journey is vital to building trust with your audience, nurturing them through buying decisions, and ultimately, accelerating business growth.

What's Inside?

A step-by-step strategy guide with templates and checklists, including:

  • Goals, target audiences, buying stages and trigger events
  • Developing your content strategy ‘Sphere of Expertise’
  • SEO Keywords, key-phrases and editorial calendars
  • Promotion, content atomization and lead nurturing
  • Style and tone of voice, performance measurement, and learning
  • Content themes, topics, and strategy statement
Why do I need to fill out the form?

In exchange for a valuable marketing resource, we ask for your information to (a) improve your experience by personalizing our site to accommodate your needs; (b) send relevant information we think may be of interest to you; (c) send marketing communications we think may be valuable to your organization. We will always keep your personal information safe. You can read more about our privacy policy here.

Is this really free?

Yes, absolutely!

Sharing our marketing knowledge with you is part of our give value—get value business model. We believe if we help you accomplish your goals, you’ll remember us the next time you have marketing questions or need marketing services!

Why do I need to fill out the form?

In exchange for a valuable marketing resource, we ask for your information to (a) improve your experience by personalizing our site to accommodate your needs; (b) send relevant information we think may be of interest to you; (c) send marketing communications we think may be valuable to your organization. We will always keep your personal information safe. You can read more about our privacy policy here.

Is this really free?

Yes, absolutely!

Sharing our marketing knowledge with you is part of our give value—get value business model. We believe if we help you accomplish your goals, you’ll remember us the next time you have marketing questions or need marketing services!

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