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dummy Humanizing SEO Strategy NEURAL NETWORKS, THE HUMAN BRAIN & THE FUTURE OF SEO Today, Google owns over 92% of search marketshare—that's more than 80,000 searches per second. Over the past 21 years, they have become the repository of human knowledge. Their reach and influence is unparalleled and their algorithm has evolved significantly. Now, its neural networks operate like the human mind and it's changing the SEO game. To rank on page one in this new era of search, brands, marketers and agencies will need to stop writing for robots and start writing for humans again. It’s time to forget about trying to trick the algorithm. Because we can't anymore. Discover The Future of SEO  vertical_align_bottom

dummy Humanizing
SEO Strategy
Today, Google owns over 92% of search marketshare—that's more than 80,000 searches per second. Now, its neural networks operate like the human mind and it's changing the SEO game. To rank on page one in this new era of search, marketers will need to stop writing for robots and start writing for humans again.

It’s time to forget about trying to trick the algorithm. Because we can't anymore.
Discover The Future of SEO  vertical_align_bottom

Strategically Aligning
with Google's Goal

Why Traditional SEO Methods Are Becoming Less Effective

The Challenge

There was a time when it paid to invest in tactics designed to game the system and fool Google’s Algorithm. But SEO has changed considerably over the past few years. Keyword stuffing, bulk link buying, and other outdated tactics aren’t as effective as they used to be, and the days of looking for SEO loopholes are ending. Today’s algorithms understand context, interpret user intent, and use machine learning to determine the quality of a website’s content. SEO is no longer about who spends the most money. It’s about creating valuable content, understanding buyer behavior, and adapting to ever-changing buying patterns.

Our Solution

Although it varies from business to business, most buyers go on a journey when they make a purchase, and it usually involves a search engine. This journey is complex, non-linear, and occurs across multiple touchpoints. Consequently, modern SEO must consider different buying stages (awareness, consideration, and decision) and the many paths-to-purchase to be effective. With this in mind, Dymic’s approach incorporates buyer personas and overlays the SEO strategy with customer journey maps.  This process maximizes ranking potential by identifying content most relevant to the buyer’s journey while also strategically aligning with Google’s search goal (to provide users with the best possible search results).

Strategically Aligning with Google's Goal

Why Traditional SEO Methods Are Becoming Less Effective

The Challenge

There was a time when it paid to invest in tactics designed to game the system and fool Google’s Algorithm. But SEO has changed considerably over the past few years. Keyword stuffing, bulk link buying, and other outdated tactics aren’t as effective as they used to be, and the days of looking for SEO loopholes are ending. Today’s algorithms understand context, interpret user intent, and use machine learning to determine the quality of a website’s content. SEO is no longer about who spends the most money. It’s about creating valuable content, understanding buyer behavior, and adapting to ever-changing buying patterns.

Our Solution

Although it varies from business to business, most buyers go on a journey when they make a purchase, and it usually involves a search engine. This journey is complex, non-linear, and occurs across multiple touchpoints. Consequently, modern SEO must consider different buying stages (awareness, consideration, and decision) and the many paths-to-purchase to be effective. With this in mind, Dymic’s approach incorporates buyer personas and overlays the SEO strategy with customer journey maps.  This process maximizes ranking potential by identifying content most relevant to the buyer’s journey while also strategically aligning with Google’s search goal (to provide users with the best possible search results).

SEO IS A MEANS TO AN END

Rankings, Traffic & Conversions,
but what about ROI?

In a world where business leaders need to decide between hiring a salesperson or investing in digital marketing channels, the options can be overwhelming. Without a fair amount of knowledge on the subject, it is hard, if not impossible, to ask the right questions. For example: What’s the value of keyword rankings without clicks? What’s organic traffic worth if it doesn’t convert? What good are conversions if leads don’t turn into sales? Watch the video to learn more:

SEO video cover

SEO IS A MEANS TO AN END

Rankings, Traffic
& Conversions, but what about ROI?

In a world where business leaders need to decide between hiring a salesperson or investing in digital marketing channels, the options can be overwhelming. Without a fair amount of knowledge on the subject, it is hard, if not impossible, to ask the right questions. For example: What’s the value of keyword rankings without clicks? What’s organic traffic worth if it doesn’t convert? What good are conversions if leads don’t turn into sales? Watch the video to learn more:

SEO video cover

TRACKING, ANALYTICS & REPORTING

Measuring the ROI of SEO

One of the most important questions for any business leader looking to invest in SEO is “How do I measure and calculate ROI?” The answer depends on the business’s goals and objectives. Of course, revenue is the ultimate goal, but SEO is multifaceted and can deliver value across the organization. Here are some of the common KPIs and the different types of ROI that can and should be measured:

Revenue

Measure revenue through Google Analytics tracking, conversion rates, and average order value

Rankings

Measure rankings and position improvements for new and existing keywords

Conversion Rates

Assign a monetary value to conversions in analytics to measure the cost vs. revenue

Acquisition Costs

Measure the number of customers acquired versus the total SEO program costs

Journey Tracking

Track keyword performance by stage (Awareness, Consideration, Decision) to refine the buyer's journey

Brand Sentiment

Measure positive, neutral, and negative listings in the top 10, 20, and 100 search results

Website Authority

Track the number of backlinks and traffic improvements through related keywords

Share of Voice

Define competition and measure rankings by dividing brand traffic by total market traffic

ANALYTICS & REPORTING

Measuring the
ROI of SEO

One of the most important questions for any business leader looking to invest in SEO is “How do I measure and calculate ROI?” The answer depends on the business’s goals and objectives. Of course, revenue is the ultimate goal, but SEO is multifaceted and can deliver value across the organization. Here are some of the common KPIs and the different types of ROI that can and should be measured:

Revenue

Measure revenue through Google Analytics tracking, conversion rates, and average order value

Rankings

Measure rankings and position improvements for new and existing keywords

Conversion Rates

Assign a monetary value to conversions in analytics to measure the cost vs. revenue

Acquisition Costs

Measure the number of customers acquired versus the total SEO program costs

Journey Tracking

Track keyword performance by stage (Awareness, Consideration, Decision) to refine the buyer's journey

Brand Sentiment

Measure positive, neutral, and negative listings in the top 10, 20, and 100 search results

Website Authority

Track the number of backlinks and traffic improvements through related keywords

Share of Voice

Define competition and measure rankings by dividing brand traffic by total market traffic

The Evolution Continues

Google's New Ranking Factors

Page speed has been a ranking factor for a long time. But in May of 2021, Google will be raising the stakes in an upcoming Core Algorithm Update. Businesses that don’t meet the minimum criteria are going to have an even tougher time ranking and getting traffic. The changes, known as Core Web Vitals, are a list of metrics created to measure page experience beyond informational value. They measure real-world user experience for loading performance, interactivity, and visual stability of a web page. Here’s a summary of these important ranking factors along with Google’s new scoring system:

The Evolution Continues

Google's New Ranking Factors

Page speed has been a ranking factor for a long time. But in May of 2021, Google will be raising the stakes in an upcoming Core Algorithm Update. Businesses that don’t meet the minimum criteria are going to have an even tougher time ranking and getting traffic. The changes, known as Core Web Vitals, are a list of metrics created to measure page experience beyond informational value. They measure real-world user experience for loading performance, interactivity, and visual stability of a web page. Here’s a summary of these important ranking factors along with Google’s new scoring system:

LOADING EXPERIENCE

Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) is a technical term for the render time of the largest text or image block on a webpage—a fast LCP helps ensure the page is useful because it decreases the time it takes for the content to populate on a user’s device.

Google rates LCP with three scores:

  • Good: 2.5s and under
  • Needs Improvement: 2.5s–4s
  • Poor: 4s and over

INTERACTIVE EXPERIENCE

First Input Delay (FID)

First Input Delay (FID) is a metric for measuring how fast a user’s interactions are processed—a low FID helps ensure the page is usable because it reduces the time it takes a website to register a user’s interaction (the click) and process the request.

Google rates FID with three scores:

  • Good: 100ms and under
  • Needs Improvement: 100–300ms
  • Poor: 300ms and over

STABILITY EXPERIENCE

Cumulative Layout Shift (CLS)

Cumulative Layout Shift (CLS) is a metric for measuring the movement of webpage elements (as they load)—a low CLS ensures the page is predictable by reducing content jumps and skips, so the link clicked is what you get (not the ad above it).

Google rates CLS with three scores:

  • Good: 0.1s and under
  • Needs Improvement: 0.1s–0.25s
  • Poor: 0.25s and over

LOADING EXPERIENCE

Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) is a technical term for the render time of the largest text or image block on a webpage—a fast LCP helps ensure the page is useful because it decreases the time it takes for the content to populate on a user’s device.

Google rates LCP with three scores:

  • Good: 2.5s and under
  • Needs Improvement: 2.5s–4s
  • Poor: 4s and over

INTERACTIVE EXPERIENCE

First Input Delay (FID)

First Input Delay (FID) is a metric for measuring how fast a user’s interactions are processed—a low FID helps ensure the page is usable because it reduces the time it takes a website to register a user’s interaction (the click) and process the request.

Google rates FID with three scores:

  • Good: 100ms and under
  • Needs Improvement: 100–300ms
  • Poor: 300ms and over

STABILITY EXPERIENCE

Cumulative Layout Shift (CLS)

Cumulative Layout Shift (CLS) is a metric for measuring the movement of webpage elements (as they load)—a low CLS ensures the page is predictable by reducing content jumps and skips, so the link clicked is what you get (not the ad above it).

Google rates CLS with three scores:

  • Good: 0.1s and under
  • Needs Improvement: 0.1s–0.25s
  • Poor: 0.25s and over

More on Google's
Ranking Factors

WHAT REALLY MATTERS?

For every search, Google sorts through an estimated 60 trillion web pages to deliver the most relevant, useful results for their users. But before the search, Google organizes this information in what is known as the search index. Once a website is indexed, the search engine uses an algorithm with ranking factors to prioritize results. SEO is the practice of optimizing for those factors. Although Google uses hundreds of signals to determine rankings, only a handful are critical to SEO success. With this in mind, Dymic SEO Strategists perform a specialized SEO audit explicitly designed to evaluate factors that matter. Once the SEO baseline is established, a brand-specific optimization strategy is built to deliver the highest page rankings, in the least amount of time, for the lowest possible cost.

More on Google's
Ranking Factors

WHAT REALLY MATTERS?

For every search, Google sorts through an estimated 60 trillion web pages to deliver the most relevant, useful results for their users. But before the search, Google organizes this information in what is known as the search index. Once a website is indexed, the search engine uses an algorithm with ranking factors to prioritize results. SEO is the practice of optimizing for those factors.

 

Although Google uses hundreds of signals to determine rankings, only a handful are critical to SEO success. With this in mind, Dymic performs a specialized SEO audit explicitly designed to evaluate factors that matter. Once the SEO baseline is established, a brand-specific optimization strategy is built to deliver the highest page rankings, in the least amount of time, for the lowest possible cost.

Top Ranking Factors

Google doesn’t provide a breakdown of the exact ranking factors or how they prioritize those signals. But their updates clearly point to expertise, authority, relevance, and user experience as the most significant ranking factors.

  • Search Intent Alignment
  • Content Quality
  • Loading (LCP) 2021
  • Interactivity (FIP) 2021
  • Visual Stability (CLS) 2021
  • Mobile Friendliness
  • Safe Browsing
  • HTTPS

On-Page SEO

On-page SEO is optimizing page content, source code, and site architecture for search algorithms and searchers. It is important because it informs Google about the website, the brand, and how its products and services provide value to visitors.

  • Content
  • Mobile Responsiveness
  • Site Speed
  • Page Titles & Headers
  • Image Alt-text
  • Page URL's
  • Structured Markup
  • Internal Linking

Off-Page SEO

Off-page SEO is the promotional actions taken outside a website that impact search rankings. Optimizing for off-site involves improving the search engine and the user’s perception of a site’s popularity, relevance, trustworthiness, and authority.

  • Backlinks
  • Google My Business
  • Reviews
  • Guest Blogging
  • Linked Brand Mentions
  • Social Media Marketing
  • Social Signals
  • NAP Citations

Top Ranking Factors

Google doesn’t provide a breakdown of the exact ranking factors or how they prioritize those signals. But their updates clearly point to expertise, authority, relevance, and user experience as the most significant ranking factors.

  • Search Intent Alignment
  • Content Quality
  • Loading (LCP) 2021
  • Interactivity (FIP) 2021
  • Visual Stability (CLS) 2021
  • Mobile Friendliness
  • Safe Browsing
  • HTTPS

On-Page SEO

On-page SEO is optimizing page content, source code, and site architecture for search algorithms and searchers. It is important because it informs Google about the website, the brand, and how its products and services provide value to visitors.

  • Content
  • Mobile Responsiveness
  • Site Speed
  • Page Titles & Headers
  • Image Alt-text
  • Page URL's
  • Structured Markup
  • Internal Linking

Off-Page SEO

Off-page SEO is the promotional actions taken outside a website that impact search rankings. Optimizing for off-site involves improving the search engine and the user’s perception of a site’s popularity, relevance, trustworthiness, and authority.

  • Backlinks
  • Google My Business
  • Reviews
  • Guest Blogging
  • Linked Brand Mentions
  • Social Media Marketing
  • Social Signals
  • NAP Citations

THE FUTURE OF SEO

Blending SEO & Content Strategy

Not long ago, the search world argued whether to optimize for people or for search engines. Some experts said you had to optimize for search engines first; otherwise, people wouldn’t be able to find you. But when the Google Panda algorithm update was released in 2011 (rewarding high-quality websites and diminishing the presence of low-quality websites), those who served the algorithm at the customer’s expense were put on notice. Ten years later, SEO Strategy and Content Strategy have finally converged, and Dymic is using content marketing to boost SEO metrics and vice versa. The chart below explains how we combine SEO & Content Strategy to optimize for the buyer’s journey, increase site traffic, and improve conversions.

journey focused seo strategy light 19 4000 scaled

THE FUTURE OF SEO

Blending SEO & Content Strategy

Not long ago, the search world argued whether to optimize for people or for search engines. Some experts said you had to optimize for search engines first; otherwise, people wouldn’t be able to find you. But when the Google Panda algorithm update was released in 2011 (rewarding high-quality websites and diminishing the presence of low-quality websites), those who served the algorithm at the customer’s expense were put on notice. Ten years later, SEO and Content Strategy have finally converged, and Dymic is using content marketing to boost SEO metrics and vice versa.

 

The chart below explains how we combine SEO & Content Strategy to optimize for the buyer’s journey, increase site traffic, and improve conversions.

journey focused seo strategy light 19 4000 scaled

Tap image to enlarge

ESSENTIAL SEO INSIGHTS

Buyer Personas

Knowing the Audience

Identifying the target audience is the most important step in any marketing strategy and buyer personas are the tool marketing professionals use to profile that audience. It is an effort to understand the potential buyer’s goals, needs, and business objectives, as well as their roles, responsibilities, common objections, and other differentiating factors. This process is often overlooked when it comes to SEO strategy, but it is essential to productive keyword research and determining which queries are most relevant to the journey. Once these personas are created, it is possible to identify how well the content fits, map it to the appropriate stage, and utilize insights to build a more effective SEO strategy.

0
82% of companies using buyer personas
have an improved value proposition

ESSENTIAL SEO INSIGHTS

Buyer Personas

Knowing the Audience

Identifying the target audience is the most important step in any marketing strategy and buyer personas are the tool marketing professionals use to profile that audience. It is an effort to understand the potential buyer’s goals, needs, and business objectives, as well as their roles, responsibilities, common objections, and other differentiating factors. This process is often overlooked when it comes to SEO strategy, but it is essential to productive keyword research and determining which queries are most relevant to the journey. Once these personas are created, it is possible to identify how well the content fits, map it to the appropriate stage, and utilize insights to build a more effective SEO strategy.

0
82% of companies using buyer personas have an improved value proposition

THE BUYERS JOURNEY

Content Mapping

Getting In The Buyer’s Shoes

Since SEO is about helping buyers find an organization’s content, aligning SEO strategy with the buyer’s journey makes sense and should start by mapping the content. To do this, Dymic maps each piece of content to the corresponding stage and buyer persona. Because the exercise is designed to align the journey with SEO, Dymic extends this process across the entire website, including product and service pages, blog articles, and any other web content produced for the buyer. Once the brand’s content is mapped to the appropriate stages, further analysis is conducted to identify and create missing content to better support the buyer’s decision-making process.

0
76% of marketers use organic traffic
as a measure of content success

THE BUYERS JOURNEY

Content Mapping

Getting In The Buyer’s Shoes

Since SEO is about helping buyers find an organization’s content, aligning SEO strategy with the buyer’s journey makes sense and should start by mapping the content. To do this, Dymic maps each piece of content to the corresponding stage and buyer persona. Because the exercise is designed to align the journey with SEO, Dymic extends this process across the entire website, including product and service pages, blog articles, and any other web content produced for the buyer. Once the brand’s content is mapped to the appropriate stages, further analysis is conducted to identify and create missing content to better support the buyer’s decision-making process.

0
76% of marketers use organic traffic
as a measure of content success

SEARCH INTENT IS KEY

More Effective
Keyword Research

Widen the Funnel to Capture More Leads

Typically, keyword research involves looking for keywords with the highest search volume and the lowest competition. But it isn’t just about search volume and traffic. It’s about choosing query categories and topics that mirror a buyer’s search requirements. Understanding the searcher’s objective—known as search intent—is one of the most important concepts in SEO today. For this reason, Dymic’s SEO strategy goes beyond transactional or decision-stage keywords (which have lower search demand) and includes informational queries (for the awareness and consideration stages) to widen the funnel. This enables the brand to join the conversation earlier in the journey, helps build trust and authority, and provides an opportunity to guide buyers toward their products and services.

0
69.7% of search queries contain four words or more, and
those searches have 3-5% higher click-through rates

SEARCH INTENT IS KEY

More Effective
Keyword Research

Widen the Funnel to Capture More Leads

Typically, keyword research involves looking for keywords with the highest search volume and the lowest competition. But it isn’t just about search volume and traffic. It’s about choosing query categories and topics that mirror a buyer’s search requirements. Understanding the searcher’s objective—known as search intent—is one of the most important concepts in SEO today.

 

For this reason, Dymic’s SEO strategy goes beyond transactional or decision-stage keywords (which have lower search demand) and includes informational queries (for the awareness and consideration stages) to widen the funnel. This enables the brand to join the conversation earlier in the journey, helps build trust and authority, and provides an opportunity to guide buyers toward their products and services.

0
69.7% of search queries contain four words
or more, and those searches have 3-5%
higher click-through rates

TRACKING PERFORMANCE

The Dymic Dashboard

We all know SEO is not immediate.  It can take time to see results. But with Dymic’s Analytics Dashboard, clients get comprehensive SEO reporting to track and measure incremental gains in visibility, conversions, and other key metrics. This reporting tool integrates with Google Analytics to show Dymic clients exactly how their SEO campaign impacts their bottom line. The dashboard can be used on any device so clients can see the value of their marketing investment anytime, anywhere.

TRACKING PERFORMANCE

Dymic Dashboard

We all know SEO is not immediate.  It can take time to see results. But with Dymic’s Analytics Dashboard, clients get comprehensive SEO reporting to track and measure incremental gains in visibility, conversions, and other key metrics. This reporting tool integrates with Google Analytics to show Dymic clients exactly how their SEO campaign impacts their bottom line. The dashboard can be used on any device so clients can see the value of their marketing investment anytime, anywhere.

SEO Proposal Request

CAMPAIGN QUESTIONNAIRE

SEO Proposal Request

CAMPAIGN QUESTIONNAIRE

SEO
Client Testimonials

Web Design, SEO & Digital Marketing
Our law firm remained the same size for nearly 3 decades — one location, two attorneys and about 3-4 legal secretaries. Since launching our campaigns with Dymic, our firm has over tripled in size. We just purchased a second office building to meet our growing needs and now staff 9 attorneys and about 20 legal staff. Their team is extremely talented. I highly recommend reaching out to Dymic.
Adam Savin

Partner, Law Offices of Savin & Bursk

Review Management & Social Media Marketing
I have the professional pleasure of working with Dymic with their Review Management and Social Media services, and I could not be happier. I have worked with countless agencies and marketing service providers in the past 20 years, and the sheer professionalism, clear communication and responsiveness to our account is unparalleled. Thanks Dymic, for making my professional life easier and for making the clients look like rock stars!
Heather Schueppert

CMO, Unified Women’s Healthcare

Web Design & SEO
Dymic has worked with me to address my needs as an artist and a business from our first meeting. They recommend solid solutions and know how to implement them. The SEO work they've put into my website is solid. I was lost in google and now you can find me on the first two pages of Google. They are knowledgeable, responsive, and effective. The people that work there, from design to SEO, are true professionals you can actually trust.
Caroline Malouf

Owner, Caroline Malouf Photography

SEO Client Testimonials

Web Design, SEO & Digital Marketing
Our law firm remained the same size for nearly 3 decades — one location, two attorneys and about 3-4 legal secretaries. Since launching our campaigns with Dymic, our firm has over tripled in size. We just purchased a second office building to meet our growing needs and now staff 9 attorneys and about 20 legal staff. Their team is extremely talented. I highly recommend reaching out to Dymic.
Adam Savin

Partner, Law Offices of Savin & Bursk

Review Management & Social Media Marketing
I have the professional pleasure of working with Dymic with their Review Management and Social Media services, and I could not be happier. I have worked with countless agencies and marketing service providers in the past 20 years, and the sheer professionalism, clear communication and responsiveness to our account is unparalleled. Thanks Dymic, for making my professional life easier and for making the clients look like rock stars!
Heather Schueppert

CMO, Unified Women’s Healthcare

Web Design & SEO
Dymic has worked with me to address my needs as an artist and a business from our first meeting. They recommend solid solutions and know how to implement them. The SEO work they've put into my website is solid. I was lost in google and now you can find me on the first two pages of Google. They are knowledgeable, responsive, and effective. The people that work there, from design to SEO, are true professionals you can actually trust.
Caroline Malouf

Owner, Caroline Malouf Photography

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