Highlights

How Can Core Web Vitals Affect Search Rankings?

Google is strongly encouraging all website owners to track and improve Core Web Vitals to provide a better web experience for users. These metrics measure site speed and efficiency and have become the new ranking factor for page experience in Google’s search algorithm. Simply stated, Google is rewarding sites that offer a good visual and interactive experience for users.

But this update is about more than page speed and user experience. Since SEO involves optimizing for Google’s ranking factors, website owners who don’t address Core Web Vitals can experience a decrease in traffic and content consumption, a reduction in brand visibility, and a drop in sales. Moreover, when users have to wait before they’re able to click, scroll or interact, it can negatively affect conversion rates, lead generation, and ultimately business growth.

What's Inside?

A top level summary of Google's Core Web Vitals update, including:

  • Why it’s the new priority in SEO
  • How to turn this update into a business growth opportunity
  • The CWV scores for websites in the top 20 Google positions
  • Where to test your website performance
  • The most important Web Vitals metrics and how to start

How Can Core Web Vitals Affect Search Rankings?

Google is strongly encouraging all website owners to track and improve Core Web Vitals to provide a better web experience for users. These metrics measure site speed and efficiency and have become the new ranking factor for page experience in Google’s search algorithm. Simply stated, Google is rewarding sites that offer a good visual and interactive experience for users.

But this update is about more than page speed and user experience. Since SEO involves optimizing for Google’s ranking factors, website owners who don’t address Core Web Vitals can experience a decrease in traffic and content consumption, a reduction in brand visibility, and a drop in sales. Moreover, when users have to wait before they’re able to click, scroll or interact, it can negatively affect conversion rates, lead generation, and ultimately business growth.

What's Inside?

A top level summary of Google's Core Web Vitals update, including:

  • Why it’s the new priority in SEO
  • How to turn this update into a business growth opportunity
  • The CWV scores for websites in the top 20 Google positions
  • Where to test your website performance
  • The most important Web Vitals metrics and how to start
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In exchange for a valuable marketing resource, we ask for your information to (a) improve your experience by personalizing our site to accommodate your needs; (b) send relevant information we think may be of interest to you; (c) send marketing communications we think may be valuable to your organization. We will always keep your personal information safe. You can read more about our privacy policy here.

Is this really free?

Yes, absolutely!

Sharing our marketing knowledge with you is part of our give value—get value business model. We believe if we help you accomplish your goals, you’ll remember us the next time you have marketing questions or need marketing services!

Get the Core Web Vitals eBook
Why do I need to fill out the form?

In exchange for a valuable marketing resource, we ask for your information to (a) improve your experience by personalizing our site to accommodate your needs; (b) send relevant information we think may be of interest to you; (c) send marketing communications we think may be valuable to your organization. We will always keep your personal information safe. You can read more about our privacy policy here.

Is this really free?

Yes, absolutely!

Sharing our marketing knowledge with you is part of our give value—get value business model. We believe if we help you accomplish your goals, you’ll remember us the next time you have marketing questions or need marketing services!

Get the Core Web Vitals eBook
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