The Marketing
Expense Problem

OUTSIDE OF BRAND AWARENESS, IF A DIGITAL MARKETING
CAMPAIGN IS NOT DRIVING SALES, WHERE'S THE VALUE?

The Challenge

The customer journey is no longer as simple as seeing one ad, clicking it, and making a purchase. Research shows it takes an average of 6-8 touches to get a meeting or other conversion with a new prospect. That means brands need to consider the entire path to purchase and understand how marketing and non-marketing touchpoints influence the buyer’s decision. In today’s fragmented media world, this is often the difference between marketing as an expense and marketing that delivers ROI.

Our Solution

Dymic’s Growth Blueprint creates an omnichannel view of marketing performance with the end goal of maximizing revenue and profitability. The framework evaluates the impact of each touchpoint across the path to purchase (known as multi-touch attribution), facilitates smarter data collection, and highlights opportunities to improve marketing ROI by aligning digital strategy with today’s customer’s journey.

0
40% of marketers say proving the ROI of their marketing
activities is their top marketing challenge.

The Marketing Expense Problem

OUTSIDE OF BRAND AWARENESS,
IF A MARKETING CAMPAIGN IS NOT DRIVING SALES, WHERE'S THE VALUE?

The Challenge

The customer journey is no longer as simple as seeing one ad, clicking it, and making a purchase. Research shows it takes an average of 6-8 touches to get a meeting or other conversion with a new prospect. That means brands need to consider the entire path to purchase and understand how marketing and non-marketing touchpoints influence the buyer’s decision. In today’s fragmented media world, this is often the difference between marketing as an expense and marketing that delivers ROI.

Our Solution

Dymic’s Growth Blueprint creates an omnichannel view of marketing performance with the end goal of maximizing revenue and profitability. The framework evaluates the impact of each touchpoint across the path to purchase (known as multi-touch attribution), facilitates smarter data collection, and highlights opportunities to improve marketing ROI by aligning digital strategy with today’s customer’s journey.

0
40% of marketers say proving the ROI
of their marketing activities is their
top marketing challenge.

BUSINESS GROWTH

The Essential Elements

Dymic’s Growth Blueprint begins with an overview of an organization’s marketing efforts and business goals. The assessment evaluates strengths and weaknesses, uncovers gaps in the customer journey, and provides actionable insights to strengthen a brand’s digital strategy. The report measures performance across ten essential digital marketing elements:

Customer Journey
Analysis

Identify gaps and areas of friction within the customer journey.

Digital Channel
Strategy

Examine customer touchpoints across devices & channels.

Visibility & Traffic
Analysis

Analyze website traffic sources, session duration, and pages viewed.

Buyer Personas
& Targeting

Are personas being used and do they align with the target audience?

Content Marketing
Strategy

Does a strategy exist, and, if so, is it valuable, relevant & consistent?

Web Design/UX
Analysis

Does the design create a positive brand & user experience?

Measurement
Capabilities

Is there a view of the customer journey across all digital touchpoints?

Inbound Marketing
Methodology

Is there a content development plan tied to the customer journey?

Digital Positioning
Assessment

Is there a well-defined value proposition, brand purpose & identity?

Conversion Rate
ROI Analysis

Analysis of traffic conversions & return on marketing investment.

BUSINESS GROWTH

The Essential Elements

Dymic’s Growth Blueprint begins with an overview of an organization’s marketing efforts and business goals. The assessment evaluates strengths and weaknesses, uncovers gaps in the customer journey, and provides actionable insights to strengthen a brand’s digital strategy. The report measures performance across ten essential digital marketing elements:

Customer Journey
Analysis

Identify gaps and areas of friction within the customer journey.

Digital Channel
Strategy

Examine customer touchpoints across devices & channels.

Visibility & Traffic
Analysis

Analyze website traffic sources, session duration, and pages viewed.

Buyer Personas
& Targeting

Are personas being used and do they align with the target audience?

Content Marketing
Strategy

Does a strategy exist, and, if so, is it valuable, relevant & consistent?

Web Design/UX
Analysis

Does the design create a positive brand & user experience?

Measurement
Capabilities

Is there a view of the customer journey across all digital touchpoints?

Inbound Marketing
Methodology

Is there a content development plan tied to the customer journey?

Digital Positioning
Assessment

Is there a well-defined value proposition, brand purpose & identity?

Conversion Rate
ROI Analysis

Analysis of traffic conversions & return on marketing investment.

Expert Analysis & Data-Driven Insights

Dymic's Growth Blueprint Provides Value for Brands Pursuing:

Digital Strategy

An Integrated
Marketing Model

For B2B or B2C, an integrated, customer-centric, multi-channel model is critical to success.

Targeted Marketing

More Qualified Leads
In The Pipeline

Customer Journey Maps and Buyer Personas are essential to capturing, nurturing, and converting leads.

UX/UI Design

Higher Conversion
Rates & ROI

Conversion rate optimization (CRO) and UX play a significant role in maximizing ROI.

Analytics & Insights

The Power of
Customer Data

Of the 4 major pillars in a modern marketing strategy, data is the one thing you can’t do without.

Expert Analysis
& Data-Driven Insights

Dymic's Growth Blueprint Provides Value for Brands Pursuing:

Digital Strategy

An Integrated
Marketing Model

For B2B or B2C, an integrated, customer-centric, multi-channel model is critical to success.

Targeted Marketing

More Qualified Leads
In The Pipeline

Customer Journey Maps and Buyer Personas are essential to capturing, nurturing, and converting leads.

UX/UI Design

Higher Conversion
Rates & ROI

Conversion rate optimization (CRO) and UX play a significant role in maximizing ROI.

Analytics & Insights

The Power of
Customer Data

Of the 4 major pillars in a modern marketing strategy, data is the one thing you can’t do without.

BENCHMARK PERFORMANCE

Answering Today's Critical Questions

With most organizations now several years into their digital marketing journeys, many are looking to measure progress, gauge maturity, and benchmark performance against peers in their industry. But they don’t have the time or the expertise to properly assess their digital strategies and marketing performance. Fortunately, Dymic’s Growth Blueprint does all the heavy lifting. Now business leaders can get a strategic optimization perspective with the answers they need to grow their businesses.

Digital Strategy

  • Are we using the right marketing channels in the right ways?
  • Are we using the right mix of paid and organic strategies?
  • How do our digital activities compare with our competitors?
  • Are we leveraging the lead generation power of inbound marketing?

Marketing Performance

  • Is our content optimized for search engines AND for our buyer's journey?
  • Is our website helping or hurting our brand and digital performance?
  • Are we measuring the right digital marketing metrics and KPI's?
  • What are the biggest opportunities for improving our marketing ROI?

BENCHMARK PERFORMANCE

Answering Today's Critical Questions

With most organizations now several years into their digital marketing journeys, many are looking to measure progress, gauge maturity, and benchmark performance against peers in their industry. But they don’t have the time or the expertise to properly assess their digital strategies and marketing performance.

Fortunately, Dymic’s Growth Blueprint does all the heavy lifting. Now business leaders can get a strategic optimization perspective with the answers they need to grow their businesses.

Digital Strategy

  • Are we using the right marketing channels in the right ways?
  • Are we using the right mix of paid and organic strategies?
  • How do our digital activities compare with our competitors?
  • Are we leveraging the lead generation power of inbound marketing?

Marketing Performance

  • Is our content optimized for search engines AND for our buyer's journey?
  • Is our website helping or hurting our brand and digital performance?
  • Are we measuring the right digital marketing metrics and KPI's?
  • What are the biggest opportunities for improving our marketing ROI?

Multi-Touch Attribution:
Why It Matters

MARKETING INVESTMENT DECISIONS CAN BE TRICKY WITHOUT INSIGHT INTO THE CUSTOMER'S JOURNEY

The Challenge

Multi-touch attribution is a measurement technique that assigns fractional credit to each touchpoint on the buyer’s journey so marketers can see the level of influence each channel or tactic has on conversion. It is more sophisticated than traditional, rules-based attribution approaches, such as first and last touch, which assigns all the conversion credit to the first or last touchpoint. Rules-based attribution fails to measure the contribution of every touchpoint and causes marketers to make decisions based on skewed data.

Our Solution

The Dymic Growth Blueprint carves a path for multi-touch attribution by helping brands gather the data required to build their attribution story. When brands are equipped with these insights, they can more accurately assess past performance and use the data to inform more effective planning and optimization decisions for present and future campaigns.

0
Only 50% of companies are currently
using attribution reporting.

Multi-Touch Attribution:
Why It Matters

MARKETING INVESTMENT DECISIONS CAN BE TRICKY WITHOUT INSIGHT INTO THE CUSTOMER'S JOURNEY

The Challenge

Multi-touch attribution is a measurement technique that assigns fractional credit to each touchpoint on the buyer’s journey so marketers can see the level of influence each channel or tactic has on conversion. It is more sophisticated than traditional, rules-based attribution approaches, such as first and last touch, which assigns all the conversion credit to the first or last touchpoint. Rules-based attribution fails to measure the contribution of every touchpoint and causes marketers to make decisions based on skewed data.

Our Solution

The Dymic Growth Blueprint carves a path for multi-touch attribution by helping brands gather the data required to build their attribution story. When brands are equipped with these insights, they can more accurately assess past performance and use the data to inform more effective planning and optimization decisions for present and future campaigns.

0
Only 50% of companies are currently
using attribution reporting.

Reduce Guesswork & Uncertainty

Maximize Growth Potential

Dymic will custom-tailor your Growth Blueprint and deliver a comprehensive digital assessment to reduce the guesswork and uncertainty from digital strategy, and maximize your organization’s budget and resources. This report will help you see your brand through the eyes of current and potential customers, assess your ideal customer’s purchase journey, and reveal opportunities for business growth.

Step 1. Introduction

Schedule a 30-minute call to determine if Dymic’s Digital Growth Blueprint is a good fit for your organization. You will be speaking with an experienced, business-minded marketing strategist with a sincere desire to help. There is absolutely no obligation to use our services.

Step 2. Discovery

If we agree to move forward, our Senior Digital Marketing Strategist will guide you through a brief questionnaire to better understand your challenges and goals for growth. Based on our discussion, research, and analysis, we’ll develop a custom-tailored Digital Growth Blueprint.

Step 3. Presentation

Our Senior Strategist will schedule a 30 minute video presentation for key stakeholders and deliver a high-level executive overview, explain key findings and recommendations, and answer questions. Finally, the Growth Blueprint will be provided in a branded slide deck.

Maximize
Growth Potential

Reduce Guesswork
& Uncertainty

Dymic will custom-tailor your Growth Blueprint and deliver a comprehensive digital assessment to reduce the guesswork and uncertainty from digital strategy, and maximize your organization’s budget and resources. This report will help you see your brand through the eyes of current and potential customers, assess your ideal customer’s purchase journey, and reveal opportunities for business growth.

Step 1. Introduction

Schedule a 30-minute call to determine if Dymic’s Digital Growth Blueprint is a good fit for your organization. You will be speaking with an experienced, business-minded marketing strategist with a sincere desire to help. There is absolutely no obligation to use our services.

Step 2. Discovery

If we agree to move forward, our Senior Digital Marketing Strategist will guide you through a brief questionnaire to better understand your challenges and goals for growth. Based on our discussion, research, and analysis, we’ll develop a custom-tailored Digital Growth Blueprint.

Step 3. Presentation

Our Senior Strategist will schedule a 30 minute video presentation for key stakeholders and deliver a high-level executive overview, explain key findings and recommendations, and answer questions. Finally, the Growth Blueprint will be provided in a branded slide deck.

Growth Blueprint
Testimonials

Web Design, SEO & Digital Marketing
Our law firm remained the same size for nearly 3 decades — one location, two attorneys and about 3-4 legal secretaries. Since launching our campaigns with Dymic, our firm has over tripled in size. We just purchased a second office building to meet our growing needs and now staff 9 attorneys and about 20 legal staff. Their team is extremely talented. I highly recommend reaching out to Dymic.
Adam Savin

Partner, Law Offices of Savin & Bursk

Review Management & Social Media Marketing
I have the professional pleasure of working with Dymic with their Review Management and Social Media services, and I could not be happier. I have worked with countless agencies and marketing service providers in the past 20 years, and the sheer professionalism, clear communication and responsiveness to our account is unparalleled. Thanks Dymic, for making my professional life easier and for making the clients look like rock stars!
Heather Schueppert

CMO, Unified Women’s Healthcare

Web Design & SEO
Dymic has worked with me to address my needs as an artist and a business from our first meeting. They recommend solid solutions and know how to implement them. The SEO work they've put into my website is solid. I was lost in google and now you can find me on the first two pages of Google. They are knowledgeable, responsive, and effective. The people that work there, from design to SEO, are true professionals you can actually trust.
Caroline Malouf

Owner, Caroline Malouf Photography

Growth Blueprint Testimonials

Web Design, SEO & Digital Marketing
Our law firm remained the same size for nearly 3 decades — one location, two attorneys and about 3-4 legal secretaries. Since launching our campaigns with Dymic, our firm has over tripled in size. We just purchased a second office building to meet our growing needs and now staff 9 attorneys and about 20 legal staff. Their team is extremely talented. I highly recommend reaching out to Dymic.
Adam Savin

Partner, Law Offices of Savin & Bursk

Review Management & Social Media Marketing
I have the professional pleasure of working with Dymic with their Review Management and Social Media services, and I could not be happier. I have worked with countless agencies and marketing service providers in the past 20 years, and the sheer professionalism, clear communication and responsiveness to our account is unparalleled. Thanks Dymic, for making my professional life easier and for making the clients look like rock stars!
Heather Schueppert

CMO, Unified Women’s Healthcare

Web Design & SEO
Dymic has worked with me to address my needs as an artist and a business from our first meeting. They recommend solid solutions and know how to implement them. The SEO work they've put into my website is solid. I was lost in google and now you can find me on the first two pages of Google. They are knowledgeable, responsive, and effective. The people that work there, from design to SEO, are true professionals you can actually trust.
Caroline Malouf

Owner, Caroline Malouf Photography