Highlights
Get Strategic to Maximize Return on Content
What is a B2B content marketing strategy and why is it important? Simply put, a B2B content marketing strategy uses content to achieve business goals. For example, your business goal might be to drive more revenue — to achieve this goal, you would create and execute a content marketing strategy with a focus on SEO to increase brand visibility and drive more traffic to your website.
Business leaders might assume adding content to their B2B marketing strategy is ‘nice-to-have’, but not necessary. However, producing high-quality content for every stage in the buyers journey is vital to building trust, nurturing prospects through buying decisions, and turning marketing qualified leads (MQLs) into sales qualified leads (SQLs).
What's Inside?
A step-by-step strategy guide with templates and checklists, including:
- Goals, target audiences, buying stages and trigger events
- Developing your content strategy ‘Sphere of Expertise’
- SEO Keywords, key-phrases and editorial calendars
- Promotion, content atomization and lead nurturing
- Style and tone of voice, performance measurement, and learning
- Content themes, topics, and strategy statement
Get Strategic to
Maximize Return
on Content
What is a B2B content marketing strategy and why is it important? Simply put, a B2B content marketing strategy uses content to achieve business goals. For example, your business goal might be to drive more revenue — to achieve this goal, you would create and execute a content marketing strategy with a focus on SEO to increase brand visibility and drive more traffic to your website.
Business leaders might assume adding content to their B2B marketing strategy is ‘nice-to-have’, but not necessary. However, producing high-quality content for every stage in the buyers journey is vital to building trust, nurturing prospects through buying decisions, and turning marketing qualified leads (MQLs) into sales qualified leads (SQLs).
What's Inside?
A step-by-step strategy guide with templates and checklists, including:
- Goals, target audiences, buying stages and trigger events
- Developing your content strategy ‘Sphere of Expertise’
- SEO Keywords, key-phrases and editorial calendars
- Promotion, content atomization and lead nurturing
- Style and tone of voice, performance measurement, and learning
- Content themes, topics, and strategy statement
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