LOCAL SEARCH: A PRIMER
What is Local Search
& Why Should You Care?
A local search is any search where a search engine presumes the searcher is interested in location-relevant results. Optimizing for this marketing channel is essential for businesses serving local customers – small brick and mortar stores, restaurants, service providers, franchises, retail chains, financial services, and even enterprise brands.
Over the past 6-7 years, searches including “near me” have dramatically increased (see graph below). But not every local search contains geographic keywords or “near-me” modifiers, so that only represents a fraction of the local search picture. In fact, based on the search type, and Google’s knowledge of your location, product and service-based searches like “dentists, therapists, and auto repair shops” can deliver localized results without a geographic term.
How many local searches are there? While they’re usually reticent on the subject, historically, Google has said:
20% of all desktop search queries demonstrate local intent
50% of all search queries are on a mobile device
50% of all mobile search queries demonstrate local intent
That’s hundreds of billions of searches each year. But here’s what matters most:
80% of local search queries lead to a conversion within a day
LOCAL SEARCH: A PRIMER
What is Local
Search & Why Should You Care?
A local search is any search where a search engine presumes the searcher is interested in location-relevant results. Optimizing for this marketing channel is essential for businesses serving local customers – small brick and mortar stores, restaurants, service providers, franchises, retail chains, financial services, and even enterprise brands.
Over the past 6-7 years, searches including “near me” have dramatically increased (see graph below). But not every local search contains geographic keywords or “near-me” modifiers, so that only represents a fraction of the local search picture. In fact, based on the search type, and Google’s knowledge of your location, product and service-based searches like “dentists, therapists, and auto repair shops” can deliver localized results without a geographic term.
How many local searches are there? While they’re usually reticent on the subject, historically, Google has said:
20% of all desktop search queries
demonstrate local intent
50% of all search queries are
on a mobile device
50% of all mobile search queries
demonstrate local intent
That’s hundreds of billions of searches each year. But here’s what matters most:
80% of local search queries lead
to a conversion within a day
Local Search 2022 & BEYOND
3 Big Changes: It's Time
to Re-evaluate Local Search
Here are three important takeaways:
- This update is focused on local results and surrounding zip codes, making it more difficult for businesses to rank in areas farther away from their physical location.
- For local businesses, this means less competition and a greater chance of ranking in relevant local searches.
- Another key change in this update is using keywords in Google Business Profile listing names (a common listing name spam tactic) has been devalued — eliminating the advantage of adding keywords to the Google Business Profile (GBP) listing.
Local Search 2022 & BEYOND
3 Big Changes: It's Time to Re-evaluate Local Search
Here are three important takeaways:
- This update is focused on local results and surrounding zip codes, making it more difficult for businesses to rank in areas farther away from their physical location.
- For local businesses, this means less competition and a greater chance of ranking in relevant local searches.
- Another key change in this update is using keywords in Google Business Profile listing names (a common listing name spam tactic) has been devalued — eliminating the advantage of adding keywords to the Google Business Profile (GBP) listing.
The 3-Pack gets about 44-61% of all clicks
(depending on the search criteria)
86% of people rely on Google Maps
to find the location of a business
The 3-Pack gets 44-61% of all clicks
(depending on the search criteria)
86% of people rely on Google Maps
to find the location of a business
GUARANTEED RESULTS | $1 TRIAL OFFER
Local Search 2.0: Better
Aligned & More Effective
Our new local search packages will amplify your search visibility — and it won’t break the bank. It includes a more effective set of deliverables — better aligned with today’s local search algorithms. And that’s important, because local search is not the same as it was five years ago, three years ago, or even one year ago. For example:
- There’s been a steady increase in the importance of reviews
- There’s been a decrease in the importance of citations
- There’s been an increase in the importance of quality (vs quantity) backlinks
- There’s been an increase in the importance of website performance
- There’s been a significant increase in the importance of GBP signals
With all the changes to algorithms and ranking factors over the years, updating your local search strategy makes sense. Whether you’re a small business or a multi-state franchise, we have a solution to fit your needs (get details on our plans below).
$1 TRIAL OFFER
GUARANTEED RESULTS
Local Search 2.0: Better Aligned & More Effective
Our new local search packages will amplify your search visibility — and it won’t break the bank. It includes a more effective set of deliverables — better aligned with today’s local search algorithms. And that’s important, because local search is not the same as it was five years ago, three years ago, or even one year ago. For example:
- There’s been a steady increase in the importance of reviews
- There’s been a decrease in the importance of citations
- There’s been an increase in the importance of quality (vs quantity) backlinks
- There’s been an increase in the importance of website performance
- There’s been a significant increase in the importance of GBP signals
With all the changes to algorithms and ranking factors over the years, updating your local search strategy makes sense. Whether you’re a small business or a multi-state franchise, we have a solution to fit your needs (get details on our plans below).
UPGRADE & DOMINATE YOUR CATEGORY
Local Search Partnership Plans
We begin with a local search audit and review of the competition, followed by a discussion of the businesses challenges, goals, and objectives. Because every business is unique, and in varying stages of the local search journey, we structured our plans in tiers with different service levels.
Here’s the best part: we’re only going to charge you $1 for your first month. And if you’re not happy with the results, just cancel the service – no strings, no contract, no cancelation fees.
UPGRADE & DOMINATE
YOUR CATEGORY
Local Search Partnership Plans
We begin with a local search audit and review of the competition, followed by a discussion of the businesses challenges, goals, and objectives. Because every business is unique, and in varying stages of the local search journey, we structured our plans in tiers with different service levels.
Here’s the best part: we’re only going to charge you $1 for your first month. And if you’re not happy with the results, just cancel the service – no strings, no contract, no cancelation fees.
Advisory + Linking
You want to amplify rankings
$1 Trial - then $650 / Month
Local Search 2.0
You want to lead your category
$950 / Month
Fully Managed
You want to maximize growth
$1750 / Month
Advisory + Linking
You want to amplify rankings
$1 Trial - then $650 / Month
- Audit & Local Search Strategy
- Dedicated Local SEO Expert
- Dymic SEO Dashboard Setup
- Keyword Gap Analysis
- High Quality / Authority Linking
Local Search 2.0
You want to lead your category
$950 / Month
- Audit & Local Search Strategy
- Dedicated Local SEO Expert
- Dymic SEO Dashboard Setup
- Keyword Gap Analysis
- High Quality / Authority Linking
- Review Management
- Competitive Analysis & Strategy
- Strategic Citation Management
- Google Analytics Tracking & Insights
- Google Business Profile Optimization
Fully Managed
You want to maximize growth
$1750 / Month
- Audit & Local Search Strategy
- Dedicated Local SEO Expert
- Dymic SEO Dashboard Setup
- Keyword Gap Analysis
- High Quality / Authority Linking
- Review Management
- Competitive Analysis & Strategy
- Strategic Citation Management
- Google Analytics Tracking & Insights
- Google Business Profile Optimization
- Local Page Conversion Optimization
- Onsite Optimization
- Guest Blog Posts / DA50 + Backlinks
- Google Business Profile Management
Audit & Local Search Strategy
Dedicated Local SEO Expert
Dymic SEO Dashboard Setup
Keyword Gap Analysis
High Quality / Authority Linking
Review Management
Competitive Analysis & Strategy
Strategic Citation Management
Google Analytics Tracking & Insights
Google Business Profile Optimization
Local Page Conversion Optimization
Onsite Optimization
Guest Blog Posts / DA50 + Backlinks
Google Business Profile Management
HELPING LOCAL BUSINESSES GROW
Local Search Case Studies
Our SEO team has helped grow local businesses across a variety of industry sectors; from healthcare to automotive, legal to home services, and more. Since local searches are the strongest purchase signal, improving a business’s visibility can make a big difference – and sometimes, it’s life changing. Here are just a few of the many local search clients we’ve helped throughout the years.
HELPING LOCAL
BUSINESSES GROW
Local Search
Case Studies
Our SEO team has helped grow local businesses across a variety of industry sectors; from healthcare to automotive, legal to home services, and more. Since local searches are the strongest purchase signal, improving a business’s visibility can make a big difference – and sometimes, it’s life changing. Here are just a few of the many local search clients we’ve helped throughout the years.
Case Study #1: Physician Group
Case Study & Testimonial
Lifeline Medical Associates
``I have worked with countless agencies and marketing service providers in the past 20 years, and the sheer professionalism, clear communication and responsiveness to our account is unparalleled. We have seen immediate results from their efforts and we know that it will only get even better from here. They are a true joy to work with and genuinely care about giving exceptional client service. Thanks, Dymic, for making my professional life easier and for making the clients look like rock stars!``
First month: 8,984 organic visitors
Last full month: 16875 organic visitors
Case Study #2: Photography Business
Case Study & Testimonial
Caroline Malouf Photography
``Dymic has worked with me to address my needs as an artist and a business from our first meeting. The people that work there - from design to SEO - are true professionals you can actually trust. I've worked with Randall in SEO the most. It's amazing how quickly he responds to my emails and calls. He really knows his stuff and has brought my rankings up. I was lost in Google, and now you can find me on the first two pages.``
First month: 207 organic visitors
Last full month: 3,082 organic visitors
Case Study #3: Law Firm
Case Study & Testimonial
Savin & Bursk Law Firm
``Our website was dated, we had no yelp page or local listings or any real significance online. Since launching our campaign with this marketing company, or firm has over tripled in size. We just purchased a second office building to meet our growing needs and now staff 9 attorneys and about 20 legal staff. If you’re a law firm, or small business and eager to grow exponentially, I highly recommend reaching out to Dymic.``
First month: 37 organic visitors
Last full month: 1,483 organic visitors
Case Study #1: Physician Group
Case Study & Testimonial
Lifeline Medical Associates
``I have worked with countless agencies and marketing service providers in the past 20 years, and the sheer professionalism, clear communication and responsiveness to our account is unparalleled. We have seen immediate results from their efforts and we know that it will only get even better from here. They are a true joy to work with and genuinely care about giving exceptional client service. Thanks, Dymic, for making my professional life easier and for making the clients look like rock stars!``
First month: 8,984 organic visitors
Last full month: 16875 organic visitors
Case Study #2: Photography Business
Case Study & Testimonial
Caroline Malouf Photography
``Dymic has worked with me to address my needs as an artist and a business from our first meeting. The people that work there - from design to SEO - are true professionals you can actually trust. I've worked with Randall in SEO the most. It's amazing how quickly he responds to my emails and calls. He really knows his stuff and has brought my rankings up. I was lost in Google, and now you can find me on the first two pages.``
First month: 207 organic visitors
Last full month: 3,082 organic visitors
Case Study #3: Law Firm
Case Study & Testimonial
Savin & Bursk
Law Firm
``Our website was dated, we had no yelp page or local listings or any real significance online. Since launching our campaign with this marketing company, or firm has over tripled in size. We just purchased a second office building to meet our growing needs and now staff 9 attorneys and about 20 legal staff. If you’re a law firm, or small business and eager to grow exponentially, I highly recommend reaching out to Dymic.``
First month: 37 organic visitors
Last full month: 1,483 organic visitors
Ready to Start?
If local search is responsible for the majority of your leads, then it should get a corresponding percentage of your time, effort, and budget. You have everything to gain, and only $1 to lose.
Ready to Start?
If local search is responsible for the majority of your leads, then it should get a corresponding percentage of your time, effort, and budget. You have everything to gain, and only $1 to lose.